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Andersen children's clothing in the fairy tale world healthy growth
Andersen brand in 2010, the most influential and strength of China's shoes and apparel industry, brand trader think tank --- Datang International (Shanghai) Brand Consulting Group, hold high the world's top resources Expo to open Andersen's great rejuvenation in China A plan to start action, light the future! Children's cultural industry, unlimited market space. According to the Voice of China "National Chinese Broadcasting Network" reported in 2009, Children's Day, good at the "hot" news for the freezing interpretation of the "Southern Weekly", made a special cover story for Children's Day - children pass shopping mad . In China, per capita annual consumption of children in metropolises such as Beijing, Shanghai and Guangzhou has already risen to 10,700 yuan as early as a few years ago. For example, the famous Barbie company recently opened the world's largest flagship store in Shanghai and announced in a high-profile manner that China will be their largest market in the next five to 10 years. Children are becoming the main driver of retail and even analysts point out that 400 million children will be the real "savior" of the economic crisis. One is the children's curiosity about new things, which is determined by human nature. In many surveys, including some surveys abroad, it is now actually 9 years old, 10 years old children in the heart of them already have their own Brand awareness, this brand awareness for children's consumption, it actually produced is a direct sense of promoting consumption, and now China's family structure, most of the only one-child families, parents are small Children's needs will be supported as long as they are separated, and from the manufacturers, they will have a very strategic advertising aimed at children or infiltration of children while doing activities, so children's consumption and demand Is produced under the joint action of human nature, family environment and social influence. For such a phenomenon, the United States calls it the "generation to generation." This "swallow generation" is actually a child between the ages of 8 and 14. Their consumption depends on their own parents, but has their own independent brand preference. Such a group needs to swallow 40,000 advertisements a year, Can control and influence 60% of parents' decisions, and can bring about 300 billion U.S. dollars of global consumption each year, which indirectly affects one trillion U.S. dollars of consumption. As a big consuming country in the world, China can imagine the space!